About hi, my name is jay reilly.  i am professional commercial/ editorial photographer based on carlsbad, ca.  some of my past client include Nike, Sony, Hyatt, Conde Nast among many others.  this blog is dedicated to showcasing my assignment work and helping other photographers by sharing tips and tricks that have been vital to my business.  feel free to leave comments or post questions. thanks!
i had an aspiring photographer ask for some insight on how to create a dynamic portfolio/catalog of lifestyle images.  so here are some tips on producing your own portfolio...

1.  always have your camera on you...and use it.  look for senarios, opportunities that are real and authentic.  sometimes you can not produce  scenarios that are as real as the real thing

2.  shoot what you can, where you can.  the lifestyle around you might be different that what is in my own backyard.  learn to look at what is around you with new eyes.  sometimes the mundane to you is really cool to others.  embrace it.

3.  carry a sample of your work around all the time...makes it a bit easier to get your foot in the door under some circumstances.  i use a iphoto book for my most recent stuff and an asuka book for the nicer demos.  iphoto books are perfect cause they are cheap, small and lightweight.

4.  learn how to blend in and be a part of the culture...or be sincere and express interest.  people love to talk about what they are doing.  like asking me about photography ;-)

5.  offer your subjects or models a print or digital image.  get them on board to get great images.

6.  learn not to be shy with the camera.  its ok if people say no, dont let it toss you, get back shooting.  it's what you do.

7.  learn to be subtle and aggressive at the same time ;-)

8.  know who your market is and then create images you like.  dont worry to much if it is the market your shooting for...  make it personally fulfilling and fun.  if you rshoot what you like, the enthusiasm will show.

here is a shot of zack.  i was driving down the 101 on my way home and saw about 20 kids skating.  got a bunch of great shot and now zack gets a cool shot.

zack1.jpg

Trackbacks
Listed below are links to blogs that reference this entry: creating a great lifestyle portfolio or catalog . TrackBack URL for this entry: http://mycameraisbiggerthanyours.com/darkroom/mt/mt-tb.cgi/78

Comments
Kayla B.: Thank you so much for sharing these awesome tips! I love your work! (08.27.08 @ 04:49 PM)
andrew reilly: great advice! (08.27.08 @ 08:04 PM)
Jeff: Killer tips, encouraging to say the least. thanks for touching up on this. (09.10.08 @ 11:53 PM)