Hey Everyone,

Just a fun post from a commercial shoot about 2 months ago, just have not had time to really follow up on it.  I was hired to produce a 7 image campaign for my favorite sweetener SPLENDA!  I played producer as well as photographer on this job.  I would rather just be photographer but the budget was a bit tighter and i need to stretch what they had.  years of producing my own images pays off when you need it to...

15 models, an East Hampton modern dwelling, gym rental, tons of props and prop products, a crew of about 10, food, transportation and lots of profoto rental stuff...not so bad but planning it all from 3000 miles a way was a challenge.

Here are 3 of the images produced, the comped one actually has my son playing model, as well as some assigned friends kids as the kid models.

The images are really very simple in concept but in perfection are very particular abut the expressions, the energy, the composition, and the interaction between models and between their products/food.  In some instances using FUEL Digital retouching services in NYC to perfect the image on all points.